What do you need to do before you even put pen to paper and start writing a press release? Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball [...]
July 1, 2009
Two people are out on a windy day. One person stops to pick up a quarter. While he is stopped over, his companion chases a crumpled hundred dollar bill and captures it. Many times the same effort can provide vastly different rewards as in this example. Let me remind you of what the eight step [...]
June 30, 2009
Are you ready to run fast to make breakthrough improvements in the short and long runs? Each day that passes cannot be recovered and put to another use. In that sense, we are all in a marathon race that lasts a lifetime to accomplish whatever we can. On other days, it’s more like a sprint. [...]
June 30, 2009
Traditionally software integration was only available to large organisations; organisations with a high budgets, large IT departments and complex systems. Large organisations have been able to run accounts, CRM and payroll packages using the same fully integrated and synchronised data, where as small businesses have been left running applications in different areas and manually piecing [...]
June 29, 2009
A vice tax is an indirect form of taxation applicable to sold called vice goods like alcohol, tobacco and to a certain extent gasoline. The tax is included in the purchase price for these goods and paid by the retailer, rather than the customer directly, hence an indirect taxation. It may come as a surprise [...]
June 29, 2009
The world of business is cutthroat; those who have succeeded have ensured their bank works for them. Such successes sit on the panel of the television show Dragon’s Den; they are all multi-millionaires who have built a business up from scratch and made fortunes in a variety of business sectors. They often quarrel amongst themselves [...]
June 28, 2009
In the UK customer service is not nearly as good as our transatlantic counterparts. The Americans and Canadians take great pride in providing a service with a smile. It goes well beyond staff spitting out a gimmicky ‘have a nice day’ after every successful transaction. It boils down to the fact that members of staff [...]
June 27, 2009
Once heralded as the future of marketing, email marketing was seen as the medium to replace direct mail marketers. However, with readership rates falling and spam filters getting stronger some have begun to question if its day of marketing has passed and whether it is any more effective than direct mail campaigns. With the odds [...]
June 26, 2009
I am not the first person to recognise that business depends on one factor, communication. If you have a great product that you want to sell to people you need to communicate to them to show them what they could have in their lives. If you have a service that would be useful to people [...]
July 2, 2009
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